The word "cosmetics" can describe a lot of different products. They cover hair products, skin care products, and make up. They can also cover non-prescription eye wear. The advertising of these products is a huge market. That does not mean they are good for it though.
Advertisements in today's industry uses gorgeous women. Slim and perfect, they appear flawless. It is supposedly the result of the product being advertised. The effect on teenagers everywhere is less than good.
Most campaigns show females getting positive attention from males while looking perfect. This image has girls believing the best way to get a guy's attention is to be flawless. Even though it sells the product to the impressionable teen, it lowers their self-esteem in the process.
Depression is the normal result of advertising like this. Teen years are the most impressionable years in a young girl's life. This is where they learn to live in the adult world. If they think they have to be beautiful in order to be a success in life, this is an unrealistic outlook.
One such example of this problem is in the skin care line. They hire beautiful models or actresses to portray girls or guys with skin problem. While they may not all be actors and models, it is more probable that most are. Their skin is said to be flawlessly beautiful, and you have girls and guys hanging all over each other. This sends a very wrong message.
When teens see commercials like that, they think they have to look like what they see in order to be happy. That is an unrealistic outlook, and should not be allowed to be sent through television or other mediums.
Commercials on TV are not the only culprit. Fashion magazines, and those geared towards teenagers are worse. They advertise using models and celebrities that are shown to be flawless. Even if the consumer bought the product, there is no guarantee that they are going to look exactly like the model or actor being pictured. These pictured models are more than likely airbrushed to look perfect.
Some companies are taking a stand against the idea of perfection. Many are using real customers now. That is the best type of advertisement. Even though celebrity endorsement is still a popular form of advertisement, it is not being used as often in the beauty product advertisement. This is taking some of the pressure off.
The problem will not go away over night, but there are steps being taken. Flip through a fashion magazine or a teen oriented magazine once. You will see many cosmetics advertisements now feature normal teenagers. This is a big step in helping the self-esteem of today's youth.
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